The Public Relations records series is organized into four subseries. The Benson Ford records subseries, 1949-1958 (0.4 cubic ft., 7 oversize boxes, and 1 rolled item), contains awards, certificates, and trophies given to Benson Ford in recognition of his professional achievements (Acc. 198) and sound recordings, speeches, photographs, and other materials documenting Benson Ford's public relations activities while in charge of Lincoln-Mercury Division (Acc. 475). The George Haviland scrapbooks subseries, 1956-1959 (6 volumes), Acc. 832, contains six oversize scrapbooks of newspaper clippings regarding Lincoln-Mercury Division styling. The Lincoln-Mercury News Bureau records subseries contains three subsubseries. The Photographs subsubseries, 1922-1961 (bulk 1947-1950) (2 cubic ft. and 3 oversize boxes), Acc. 502, contains photographs of executives, plant personnel, Lincoln automobiles, Mercury automobiles, presidential automobiles, and other public relations activities of Lincoln-Mercury Division. The Sales and Advertising records subsubseries, 1948-1954 (4 oversize boxes and 2 volumes), Acc. 502, contains advertising tear sheets, phonograph records, posters, two publicity scrapbooks including one about Benson Ford and the other about Toast of the Town (later called The Ed Sullivan Show), and sales promotion material documenting the sales and advertising efforts of the Lincoln-Mercury Division. The Subject files subsubseries, 1946-1952 (2.4 cubic ft.), Acc. 502, contains correspondence with regional public relations managers, biographical press releases regarding the appointment of Benson Ford and other Lincoln-Mercury Division employees, and newspaper clippings documenting the public relations activities of Lincoln-Mercury Division. The James R. Olson records subseries, 1949-1977 (7 cubic ft. and 2 oversize boxes), Acc. 1342, contains correspondence, magazine articles, newspaper clippings, photographs, press kits, and press releases regarding the Capri automobile, De Tomaso automobile, Pantera automobile, Pope Paul VI's visit to New York in 1965 and South America in 1968, secret service automobiles as well as presidential limousines including Franklin Delano Roosevelt's "Sunshine Special" 1939 limousine, the 1951 "Bubble Top" limousine, and John F. Kennedy's 1961 limousine. In addition there are transparencies and negatives of the presidential limousines. Also included are glass color slides of Lincoln Continental automobiles styled by famous fashion designers; and interior and exterior views of Continental Mark III automobiles, Comet automobiles, Mercury Cougar automobiles, and Monarch automobiles.
